Best Safety With Style (2003)

Helmet Headz

Boulder mother Mary Emerson came up with the idea of Helmet Headz after witnessing an argument between parent and child over whether the peewee should wear a helmet in ski school. To make the experience a more stylin' one, Emerson invented covers that express a wearer's inner personality: Among her seventeen designs are the spiked-hair, jester and unicorn models. Prices range from $24.95 to $34.95; Helmet Headz are available at sporting-goods stores or online at