Best Slogan for a Colorado City That Isn't Denver (2004)
"Alferd Packer: Eat Your Heart Out", Lake City
When you're a tiny town in the least-populated county in Colorado, you have to make the most of what you have. And for Lake City, that's not just spectacular scenery. It's Lake City's most notorious short-term resident, Alfred Packer, the "Colorado Cannibal" charged with eating five of his traveling companions while stranded on Slumgullion Pass in 1874. The truth of that tale -- like the correct spelling of Packer's first name -- is still a matter of some dispute. But slap Packer's glum mug on a T-shirt over the slogan "Eat Your Heart Out!," as Lake City has just done, and throw an Alferd Packer Days festival complete with skull-throwing and "mystery meat" barbecue -- and you've got a marketing campaign that tourists will eat right up. The rest is history.