Best Political Ad (2007)
State senator Ken Gordon didn't win his bid for Colorado Secretary of State, but his campaign was far from all wet. Building on his Best of Denver-winning ad from 2006, Gordon donned a wetsuit and hopped in a tank full of circling sharks at the Downtown Aquarium -- all to emphasize the fact that he never took money from special-interest PACs. "After working in the legislature for fourteen years," he said, "I found the time underwater with the sharks to be calming and restful." Clearly, those sharks were unaware that Amendment 41 would soon put the bite on them. But now that Gordon's back in the Senate finishing his term, he's making sure that the new law continues to have teeth.