Best Online Pranksters (2010)
The Denver Egotist
Who knew marketing geeks could be so much fun? The Denver Egotist blog bills itself as a one-stop shop for news and job opportunities relating to Denver's advertising and marketing scene. But the people behind it — Denver Egotist doesn't reveal the names of those involved — don't mind getting down and dirty when the need arises. Take the Great Chipotle War of 2009. Last year, when the local burrito-chain-done-good unveiled a new "Low Roller" menu and marketing campaign and did away with its long-cherished, big-ass foil-wrapped burrito ads, the Egotists took it personally. That's why they launched a counter-offensive on Cheapotle.com, a site full of hypothetical ads with slogans like "Bring back the ads with balls" and "Your new ad campaign is made with 100 percent chicken shit." Who knows? Maybe Cheapotle was one of the reasons Chipotle soon toned down its "Low Roller" campaign. After all, hell hath no fury like an ad guy scorned.