Best Theater Marketing Maven (2011)

Chris Wiger

After fifteen years as publicity director (and, briefly, head of patron relations) at the Denver Center Theatre Company, Chris Wiger left in February for a spiffy job as director of marketing and public relations at the new Lone Tree Arts Center. We started missing things about him even before he left. His extraordinary efficiency, for example: Wiger responded to requests for seats, photographs and information in record time ("Can you give me the name of that visiting actor twelve years ago who starred in ... ?"; "When did the Denver Center last do Romeo and Juliet, and who directed?"). His thoughtfulness: Get caught in a traffic jam, and you were likely to find Wiger standing in the middle of the lobby when you finally raced in, holding out your tickets; find yourself seated next to a loud drunk and he'd get you another seat, pronto. The interesting details he could pass on about each production — the concept, the costumes, the script. His regard for the actors and transparent love for the company itself: Knowing many actors don't like reading reviews while a show is running, Wiger collected albums of clippings and photographs to be distributed at the production's end. While we look forward to seeing him at Lone Tree, evenings at the Denver Center will never be the same.


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