The greatest thing about Boulder Running Company is the expert shoe-fitting service the store provides. A friendly staff member will watch you run on a treadmill and may even have you do a few laps outside the store to check your gait and determine how your feet land before recommending the shoes that are right for you. The store, which also has locations in Boulder and Littleton, offers an array of men's and women's apparel, and, of course, gadgets in a wide range of prices to help the fleet of foot track their progress.
Readers' Choice: Runners Roost