Best collapse of a PR campaign - 2000
John and Patsy Ramsey
Shortly after the conclusion of the Ramseys' successful PR gambit, the pair made gaffe after high-profile gaffe, leading to the most entertaining flameout of the year. To recap: After John and Patsy's off-the-cuff offer to take lie-detector tests was accepted by the Boulder Police Department, they imposed a myriad of conditions in an apparent effort to weasel out of doing so, only to subsequently stage a news conference announcing that they'd passed their own tests, paid for by them and conducted in secret. That was followed by a bizarre faceoff on Larry King Live with Boulder detective-turned-author Steve Thomas and the Ramseys' decision to post on their Web site, www.ramseyfamily.com, a composite sketch of a possible slayer based on the imaginings of the late Dorothy Allison, a psychic.