Best Example of Moving the Cheese - 2004
The Cheese Company
Who moved the cheese? Blame Rich Priest, who a few months ago took over the Cheese Company, a little neighborhood cheese shop, and decided it could be moving a lot more. Not just more cheese -- the store stocks about seventy kinds -- but also gourmet to-go items, including prepared entrees, salads and soups from a menu that changes daily. Although the to-go concept has killed off bigger outfits, Priest has managed to make a go of it. Change is good. Deliciously good.