Best Fan Promotion - 2004
Hot-tubbing with models, Colorado Mammoth
Sure, it's swell to nab a T-shirt at a Nuggets game or pick up the latest bobblehead doll. But for sheer feel-good, trouser-tightening reward, nothing beats the Colorado Mammoth's promotion of letting some lucky fan (in one instance, volunteers were asked to race across the field in swimming flippers, honors to the winner) sit and stew field-side with swimsuit-clad hotties from Donna Baldwin Talent, a modeling agency. The view is awesome -- and you can almost see most of the lacrosse field, too. Hot tub by Cal-Spa, if you care.