Best Scandal -- Business - 2004
Readers' Choice: Qwest
The My Twinn phone lines were still connected in late March -- even to the Doll Hospital extensions! -- but no human voices were answering. Which wasn't surprising, because on January 29, involuntary Chapter 7 bankruptcy proceedings had been filed in U.S. Bankruptcy Court against the Lifelike Company of Englewood, maker of the My Twinn dolls. Say what you will -- and everyone says plenty -- about the transgressions of the telecommunication giants, the pain they inflicted was squat compared with the trauma caused by a firm that kept wee tots waiting in vain for their cherubic doll-clones. Last year, more than 700 complaints were filed with the Colorado Attorney General by My Twinn stiffees who'd ponied up between $80 and $150 for their own special dolls and accessories. An apologetic open letter on the My Twinn website (last updated January 17) offered a variety of reasons why the firm had to shut down its nine-year-old, money-losing operation. But all was not yet lost: The website promised that all dolls in the Doll Hospital would be discharged. Of course, their plastic wounds would mend faster than the broken human hearts that litter the nation's Twinn-less landscape.