Best Staff at a Record Store - 2004
Twist & Shout
Picture the cover of Sgt. Peppers Lonely Hearts Club Band: the Beatles wearing satin uniforms, surrounded by flowers and a bouquet of bright minds, including Aleister Crowley, Marlene Dietrich, Sonny Liston, Lenny Bruce, Carl Jung and Bob Dylan. That's sort of the feel that comes through in group photos of the Twist & Shout staff, a colorful strata of music lovers who man the store's racks of new and used titles, multiple listening stations, large magazine and book collection, boutique, trade counter and special-order desk. It takes a capable, close-knit crew (if not a village) to keep a business like Twist aloft, and a special touch to make customers feel comfortable. Many of the store's counter jockeys are musicians who know that music is a deeply personal thing, so they won't shame your purchase, whether it's Seven and the Ragged Tiger or The Best of Sweet. Is it possible that Twist is getting better all the time?