Best Museum Outreach Using a Virgin - 2005
Denver Art Museum
For several Decembers now, the Denver Art Museum has hyped an exhibition on Our Lady of Guadalupe by offering free Southwest Santos family backpacks, which include special games designed to encourage interaction with the artwork. Families can play Rhymes & Riddles or put together an Our Lady of Guadalupe magnet puzzle while taking in the museum's collection of Virgin-centric artworks, most of which are housed in the Spanish Colonial gallery. The idea is to attract groups that might not normally visit the cultural institution; free vouchers are available for some families. Organizers deem the outreach a success. Some might even call it a miracle.