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Best New Store on Broadway (Since March 2004) Denver 2005 - Chielle

Readers' Choice: Chielle
Wendy Marlow, Alisa Dowell and Sara Thurston -- better know as DJ Sara T -- made big alterations to Denver's fashion scene this year by giving South Broadway staple Sugar an extreme makeover. The result: Chielle. The name is a combination of Thurston's and Dowell's dogs' names, but it also adds up to the very clever "girl energy": "Chi" means "energy" in Chinese, and "elle" translates to "she" in French. The new shop features designs by locals along with national brands, and the prices are a steal, with bright-colored leather cuffs for spring at just $15, rings galore at $10 and shoes for under $50. If only all makeovers were this good.
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