Best Slogan for Boulder Shoppers Denver 2005 - "Keep Boulder Weird"
When David Bolduc, owner of the Boulder Book Store on the Pearl Street Mall, decided last year that he wanted to promote local shopping, he imported a slogan from Austin, Texas, which has had a successful "Weird" campaign going for years. But that's really no competition: Can Austin be one-tenth as weird as Boulder? Bolduc printed up 10,000 bumperstickers that say "Keep Boulder Weird: Support Local Businesses," which he hands out gratis. He also sells hats, T-shirts and mugs with the message.