Best Sports Promotion - 2005
Nuggets Nesting-Doll Nights
In the pre-George Karl era, there was nothing much for Nuggets fans to get excited about. Except one thing: Nesting Doll giveaway nights. The sheer absurdity of the promotion was irresistible, compelling crowds to stream into the Pepsi Center despite the potential loss. On December 26, early fans scored Nene nesting dolls. They weren't disappointed with the three Nenes stacked inside each other, and the true believers came back in droves for Andre, Kenyon and Marcus. By the time Melo -- the last in the five-part series -- was offered, the Nugs appeared to be back, lending a luster to those five grinning dolls.