BEST BREWERY TOUR - 2006
New Belgium Brewing Co.
A visit to the New Belgium Brewing Co. is intoxicating, and not just because of the generous selection of free samples -- although those certainly don't hurt. The buzz starts with the guide who welcomes you onto the last tour of the day, even though it's already filled with people who reserved their spaces in advance. The guide loves her job. She doesn't want to talk about how beer is made, but instead about her boss, the homebrewer who went on a trip to Belgium that changed his life, who today sends longtime employees to Belgium to experience the beers he experienced. She shows how the brewery was designed as a light-infused, energy-conserving, creative work space, and she lets you try out the winding, adult-sized metal slide. The tour makes you think about all the possibilities in life, about starting that business you always dreamed of or about finding the perfect job. And, then, at the end, you get to drink beer -- and stop thinking altogether.