BEST DIY LABEL - 2006
Still Soft Recordings www.stillsoftrecordings.com
Sure, it could be easily argued that all local indie labels are DIY. But the ethos of do-it-yourself are more than just an economic necessity for Still Soft Recordings -- they're its entire raison d'etre. Patterned after national imprints like K and States Rights, Still Soft is the brainchild of Nicholas Houde and Kara Jorge, whose respective bands, Transistor Radio Sound and teamAWESOME!, anchor the label's roster. Also on board are outfits like Mannequin Makeout, Hunter Dragon, Naked Sound and Tetris Art Project, which combine various shades of shaky folk and slipshod electronics for a joyous noise that needs neither widespread attention nor hipster cred to justify itself. With handmade packages and a preference for small, all-ages venues, Still Soft and its constituents aren't just keeping it real -- they're keeping it right.