To keep the momentum of monthly club night going, you have to have a strong identity, a tireless imagination and, of course, the love of the loyal. Rockstars Are Dead! is blessed with all three. But it's not by the grace of God that founder Peter Black (aka DJ Aztec of the legendary So What!) sustained RAD!'s infrequent schedule and high energy level for over a year. Instead, he's an indefatigable self-promoter who plays the industry game at least as well as he spins. And it's paid off: After a promising start at the Walnut Room, Black and his cohorts the Polarity Twins packed up their crates and moved to the more simpatico clime of the hi-dive. There they've been able to expand their multimedia palate, bringing aboard more live bands, guest DJs, art and fashion to supplement the main reason the faithful keep coming back -- to get their asses plastered to the dance floor.