The inhabitants of the Apple Store -- a Mac user's Zion -- are just as sexy as those shoppers at Whole Foods across the street, but here there's a good chance that they're hot and smart. Maybe it's just their proximity to the Apple "geniuses" -- those geeks-in-a-good-way trouble-shooting Powerbooks in the back of the store -- that makes them seem so. Whatever, it's working. Want a graphic designer in Diesel jeans and Puma zip-ups? Go hang with the serious hardware. Love high school students with sticker-covered iBooks and wise-beyond-their-years looks? Visit the iPods. Everyday Mac lovers? They're at the back of the store wearing the smug looks on their faces; they always knew Apple would rise again.