BEST WAY TO DRINK AND DRIVE WHILE INVOKING THE SPIRIT OF THE IRISH - 2006
Potcheen Folk Band's Booze Cruise
Last fall, the Potcheen Folk Band shelled out for a 1983 MCI Crusader 2 coach bus. Talk about a great investment -- not to mention a phenomenally brilliant marketing ploy. Several times a month, the magic bus -- outfitted with several video monitors, plentiful seating and a fully stocked cooler full of brews -- makes stops at numerous pre-determined locales across the Front Range like a gambling charter. The booze cruise then shuttles fans to whatever venue the Irish-centric act happens to be playing that night for several hours of drunken whiskey songs, rebel songs and general pirate debauchery, then deposits them back at their cars with (hopefully) plenty of time to sober up.