There's a reason you're seeing Kyle Beckerman's face all over the city. And no, it's not those Sideshow Bob dreadlocks -- although those are noteworthy. The reason the Colorado Rapids chose to tattoo Beckerman, along with a handful of other Rapids, on the banners and billboards hyping the upcoming 2007 season at the new Dick's Sporting Goods Park is quite simple: The kid had a breakout season last year. Not only did Beckerman grow more comfortable in the attacking mid-field role, playing 31 out of 32 games, he also tied for the squad's scoring lead with seven goals and recorded four assists, two of which were clutch passes against FC Dallas in the Western Conference Semi-Finals. Couple those efforts with two call-ups from the national team -- against Mexico and Denmark -- and that amounts to one hell of a season for a Major League Soccer player. It must be the hair.