Best Example of the Rockies' Off-the-Field Chutzpah Denver 2008 - "Rocktober"
A lot of us got carried away when the Rockies temporarily entered the can't-lose zone last fall, including the folks in the team's marketing office, who announced their intention to trademark the term "Rocktober" to commemorate the playoff run. Apparently, they forgot that both Denver dailies had splashed the word across their pages, or that rock radio stations have used it in promotions since time immemorial. But Comedy Central's Stephen Colbert knew better, chiding the team by putting mini-Red Sox helmets on KISS action figures in a Rocktober crèche and suggesting that the Rockies try to lock up the term "Choketember" instead. That was a funnier gag than the real thing.