Best Reason to Love the Belgians - 2010
You know the frozen waffles that come 24 to a box, 72 if you shop the chaotic aisles of Costco? The waffles that you'll eat at Waffle Brothers are not those waffles. No, these waffles – yeasty, caramelized, misshapen, chewy, simultaneously savory and sweet, toasty and tinged the color of a tiger's eye — are made-to-order morning glories conceived by two friends (not brothers) who've fine-tuned the essential Belgian waffle. The waffle irons are imported from Belgium, as is the pearl sugar that sweetens them. You can get yours crowned with everything from lemon curd and fresh kiwi to marshmallow fluff and cranberry stuff, but, like ripped abs, they're best minimally dressed — in this case, with nothing more than a sprinkle of cinnamon and powdered sugar. And now you can even sit down to enjoy them, since Waffle Brothers, which used to simply have a mall cart, now has a permanent home.