What could go better with a social beverage than social media? Last spring, Odell Brewing Company asked beer enthusiasts to tweet suggested styles for the company's first Twitter Brew poll. After the votes were tallied, the brewery asked followers to tweet suggested qualities such as color, strength, body and hop character, as well as the name and tap handle design. The resulting Twitter Brew, a schwarzbier, went on tap in June, and the ten kegs were quickly drained. Odell, which now has 4,500 followers on Twitter, will create a new Twitter Brew later this year. Call it a retweet.
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