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Best Marketing Gimmick Denver 2011 - Custom Valentines

A couple years back, Andy Guerrero put his funk band Bop Skizzum on hiatus in order to focus full-time on the understandably pressing matters of being a member of Flobots. But now the Bop is back and — if you'll forgive the cliché — better than ever. The music is alive with energy, and the band is tackling its business with charm and aplomb. Case in point: The act saw an opportunity to personalize its song "I'm So Much Cooler" for Valentine's Day. Fans could request a personal message to someone stuck in a crappy relationship, and then the band would make a custom video confessing the sender's unrequited love. In a world where artists are looking for increasingly creative ways to spread their music, few are doing it better than Bop Skizzum.

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