This is a great idea. Not only does it cater to the needs of a specific type of women (medically), it's also encouraging in a way.
Best Bra Shop in a Hospital - 2012
Pampered Passions Care Wear
Alicia Vargo's quest to help breast-cancer survivors started nine years ago, when a woman scheduled to undergo a double mastectomy walked into Vargo's Lone Tree shop, Pampered Passions Fine Lingerie. The woman was looking for answers. Vargo didn't have any, but she promised herself it would be the last time that she was taken off guard by the topic. In the years that followed, she hired several certified mastectomy fitters and started carrying post-mastectomy bras and prostheses. And she recently took the next step, opening an outpost of her shop at Porter Adventist Hospital that caters to patients undergoing treatment there, providing one-stop shopping — and, more important, answers — for many more women.