"I always drink beer, and when I do, I prefer good beer," says the bottling-plant employee whose name tag reads "Bob" and who holds up a bottle of Breckenridge brew. The anti-big-beer-company beer commercial, produced by Breckenridge Brewery, managed to not only take stabs at the big boys, but spoof Dos Equis's "Most interesting man in the world" commercial as well. The spot — all part of a "Truth in Beervertising" campaign — ran on Super Bowl Sunday, although not during the game, and just locally on Fox 31. Still, it was plenty crafty.

Readers' Choice: Rocky's Auto