Best Local TV Commercial - 2013
The Harlem Shake video phenomenon came and went so quickly that most businesses never got the chance to capitalize on it. But there's no slipping a trend past the folks at Rocky's Autos. With lightning speed and absolutely no shame, the crew created a wordless, dubstep-biting spot in which Shagman, the dealership's ubiquitous spokesman, spends thirty seconds wiggling in either his standard work gear or an Uncle Sam outfit. Sure, it's stupid, but it's also an instant artifact — the kind of thing you'll watch on YouTube years from now with a goofy grin and a slackened jaw. Which is pretty much how people are watching it now.