The wooing of young-professional audiences has become one of the most important trends in the marketing of cultural attractions, from art museums to the ballet. And if you’ve been watching, you’ll have noticed that many of our cultural institutions support philanthropic “in” clubs that blend mingling at fundraising events with a love for the arts. One of the first such institutional support groups, the Denver Art Museum’s CultureHaus, has become a role model since its debut in 1997, under the credo of staying “young at heart for art.” But as CultureHaus board co-chair Katie Kruger notes, the formation of other such groups around other attractions has created a counterproductive sense of competition.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Kruger wants to move the trend to a new, collaborative frontier, and to that end, she’s spearheaded Cross-Cultured, a ten-group initiative that offers a short-term, four-month membership card giving the YP generation an opportunity to sample a variety of cultural events listed on an online calendar. “We want to be more of a stage whereby we can spotlight participating institutions; we just want to highlight the other groups,” she says. “Rather than being an umbrella organization, we’re more of a spotlight. It’s a little like speed dat-ing: You can find the one for you.”
Want to learn more? Tonight from 6 to 8 p.m., Kruger and friends will host a free Cross-Cultured Launch Party, with food, drinks and a DJ, at DADA Art Bar, 2470 Broadway, as a way of introducing the new website. Membership cards are $30 and are good from July 1 through October 31. If you can’t make the party, visit crosscultured.org for all the details.
Thu., May 29, 6-8 p.m., 2014