Although the total numbers for the first two cuts of the film on the Internet are untrackable due to the viral and open-source nature of distribution, one count puts the number of times the movie has been seen at 50 million. And Rowe says it was the very fact that they let people have it for free that has brought them the money they've earned on DVD and merchandise sales ever since. That and the fact that the film went "viral" before YouTube democratized video distribution should scare the shit out of film-company executives everywhere.
But for Rowe, who enlisted in the Army just days before 9/11, it's a labor of love and education, one that has gotten him into some hot water with the government. "I was sent to kill people over a lie. I've been called back up several times, and I keep refusing to pick up a gun for this administration." Instead, he continues to fight for the truth, or at least his version of it. "We keep making a ruckus, and we're going to keep on keeping on."
Sun., Feb. 24, 3, 6 & 9 p.m., 2008