Art appreciation and exploration go hand in hand at the Boulder Museum of Contemporary Art's ongoing BMoCA Scavenger Hunt promotion, which began in mid-October and runs through the end of January. Financed by an Arts and Business Collaborative Grant from the Boulder Arts Commission, it links museum-goers with nearby businesses by offering small prizes for a little knowledge -- the kind that can only be gained from viewing the museum's fall exhibits, featuring young Colorado artists Thomas Scharfenberg, Amanda Marie Ploegsma and Zach Reini.
"The questions are largely based on what you see in the museum, and they are not hard ones," BMoCA spokeswoman Jordan Rob-bins explains: You'll be asked to regurgitate the facts about what patterns Scharfenberg incorporates in his work or which familiar American icons turn up in Reini’s paintings. And then, for every question answered correctly (there are eight in all, and six for a children's version), you'll receive little gift cards and coupons to use at a handful of Boulder eateries and shops, from the Dushanbe Tea-house to BMoCA's own gift shop. And there are two ways to play: by using the smartphone app SCVNGR or by picking up a printed question sheet at BMoCA's front desk.
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When BMoCA’s spring shows -- a pair of food-related exhibitions, including Edible?, a retrospective by Viviane Le Courtois, and the interactive installation The Garden of Earthly Delights, by Jason Rogenes -- open, the museum plans to mount a new hunt, also with a foodie theme. "We'll try to tie it into a lot of restaurants and the like," Robbins says.
The museum is at 1750 13th Street in Boulder; for more information on how to play, visit www.bmoca.org/category/upcoming-events.
Dec. 15-Jan. 29, 2011