"I cut the prices for vendor booths, so we attracted a lot more vendors," Vienneau says. "I'm trying to give it more of a wellness feel, so you can get your health and organic products, get a massage." He also tapped into a network of touring DJs who play yoga festivals. "I figure that people really come out more when it's someone they're excited to see who they don't get to see normally."
Get connected at Yoga Rocks the Park (also featuring face-painting and other activities for kids) this summer; the season kicks off at 9 a.m. today at Sunken Gardens Park and rotates between that park, Alamo Placita and Sloan's Lake every Sunday through September 16. Season passes are $85, and weekly admission is $10 in advance, $15 the day of the event. For more information, visit www.yogarocksthepark.com.
Sundays. Starts: June 3. Continues through Sept. 16, 2012