Tiger Woods, saved by Chipotle?

"Is Tiger out of the Woods?" asks the headline of the March 5 Entertainment Weekly story (which is only in print, not on-line) that deals with whether the adulterous athlete's public apology will help repair his image. Among those interviewed is CNBC sports/business reporter Darren Rovell, who offers this: "The...

By Patricia Calhoun

March 3, 2010

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"Is Tiger out of the Woods?" asks the headline of the March 5 Entertainment Weekly story (which is only in print, not on-line) that deals with whether the adulterous athlete's public apology will help repair his image. Among those interviewed is CNBC sports/business reporter Darren Rovell, who offers this:

"The best thing to happen to Tiger is if TMZ and RadarOnline and the National Enquirer follow his family and take genuine pictures of them spending time together. Tiger with his two kids and Elin at Chipotle. People need to see that."

If Woods wants to follow Rovell's advice, he should head straight for the original Chipotle at 1644 East Evans Avenue -- but call us first. We need to see that!

After all, if that Chipotle outlet is just half as kind to Woods as it's been to Steve Ells, founder of Chipotle, which now has a gazillion stores (and a hundred times that many fans), the golfer's reputation should rebound in no time.

And as thanks for Woods's patronage, Ells can rename the Chipotle bowl the "Bowl in One."

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Patricia Calhoun is editor-in-chief of Westword, the alt-weekly she co-founded in September 1977. She’s been inducted into the Colorado Press Association Hall of Fame, the Association of Alternative Newsmedia Hall of Fame and the Colorado Restaurant Association Hall of Fame. She’s also received dozens of local, state and national awards for writing, including first place for feature writing and first place for column writing with the Society of Professional Journalists. Patricia is a weekly commentator on Colorado Inside Out, PBS 12's public affairs roundtable, which has won two Emmys.

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