Celestial Seasonings unveils weird Twitter teatime with the Sleepytime Bear

From the highly revolutionary world of social networking comes one of the stranger Twitter stunts we've seen in a while: Boulder-based tea manufacturer Celestial Seasonings is promising to change tea time by hosting a weekly virtual party, with help from the Sleepytime Bear...

By Laura Shunk

December 9, 2010

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From the highly revolutionary world of social networking comes one of the stranger Twitter stunts we've seen in a while: Boulder-based tea manufacturer Celestial Seasonings is promising to change tea time by hosting a weekly virtual party, with help from the Sleepytime Bear.

The bear launched his social media presence last night (the mascot now has a Facebook page and a Twitter account) with a half hour-long virtual conversation marked by the #CSTeaTime hashtag.

Being the sensitive animal that he is, he asked questions like "Any stress-free tips for holiday shopping?" and "What is your favorite herb, spice or flavor in tea?" Throughout the course of the session, which appeared to be followed closely by a crew of mostly moms, the bear divulged his favorite yoga pose ("downward bear") and the fact that he likes to sit around the fireplace, drinking tea after dinner.

Cute...we guess.

If you've got an hour to kill on a Tuesday afternoon, the bear will start the conversation at 1 p.m beginning December 14th.

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Laura Shunk was Westword's restaurant critic from 2010 to 2012; she's also been food editor at the Village Voice and a dining columnist in Beijing. Her toughest assignment had her drinking ten martinis and eating ten Caesar salads over the course of 48 hours. She still drinks martinis, but remains lukewarm on Caesar salads.

Contact: Laura Shunk

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