#60: Andrew Hoffman
Artist, art director, illustrator and teacher Andrew Hoffman crosses the line between graphic design and fine art with ease, creating ads and abstract paintings, and mentoring young artists along the way. How do things look to Hoffman, a new model of artist in a corporate world, as he hip-hops between disciplines? Check out his 100CC questionnaire for answers.
Westword: If you could collaborate with anyone in history, who would it be, and why? Andrew Hoffman: Hemingway. Some people would probably disagree with me, but he was kind of the first minimalist, a movement that I'm fascinated by. But I highly doubt Hemingway would be up for any sort of collaboration.
Who in the world is interesting to you right now, and why?
My baby nephew Liam -- it's such a trip to witness a human life manifest. And also my girlfriend. She is a daily source of inspiration and motivation.
What's one art trend you want to see die this year?
I don't think I'm an authority on what or what shouldn't die in the art world, but I do believe that art should transcend being "trendy" and strive for timelessness.
What's your day job?
I'm an art director at a Denver-based advertising agency. I'm also an adjunct professor at Metro State University of Denver, as well as a freelance illustrator.
A mystery patron offers you unlimited funds for life. What will you do with it?
I don't believe that "unlimited funds" is healthy for the human psyche. But, if the opportunity did present itself, I would: support my parents and five siblings, fund my unhealthy addiction to travel, and donate to the arts, education and nature preservation.
What's the one thing Denver (or Colorado) could do to help the arts?
As a city, Denver is doing a great job being the cultural hub of this region of the United States. The amount of progress this city has made in the past seven years that I have lived here is incredible. I suppose the residents could be more supportive (i.e see more, buy more), but you could say that for any city.
I'm a native and have lived in small Colorado mountain towns for 23 of the thirty years that I have been on this planet. Outside of academic institutions and the Internet, "art" is scarce in these regions and contemporary art is pretty much nonexistent. That scares me. I think Colorado should strive to increase not only the funding, but awareness of the arts in rural areas.
Who is your favorite Colorado Creative?
There are so many! I have to pick more than one:
Living: Clark Richert and Mark Sink.
Deceased: Dale Chisman and Herbert Bayer.
What's on your agenda in the coming year?
I will be participating in BMoCA's "Artmix" show in September and on November 13, I'm going to be a part of Chaircuterie, a show hosted by the Denver Art Museum and AIGA.
On a grander scale, I've been an advocate for Denver since I have lived here, but I'm slowly drifting back towards my mountain roots. I'm currently working with a realtor to find a small parcel of land outside of Alma, an area close to my hometown. The plan is to build a yurt. Long term, I have hopes of opening an artist retreat or mini-residency program, while also having a personal venue to create in solitude. The area also has unparalleled access to snowboarding and hiking, which are life-long passions of mine. I would still live and work in Denver, but having a mountain haven to visit has been a dream of mine for the past few years. I'm really focused on making this a reality in the upcoming months.
Who do you think will get noticed in the local arts community in 2014?
Dmitri Obergfell. He recently got into Redline's residency program, and I'm looking forward to seeing what magic he will conjure up in a world-class studio environment.
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Work by Andrew Hoffman will be available at BMoCA's Artmix auction fundraiser on Friday, September 19, in Boulder. He'll also participate in Chaircuterie, a fundraiser for AIGA and the Denver Art Museum's Department of Architecture, Design and Graphics featuring an auction of artist-designed chairs, on November 13 at the McNichols Building. Learn more about the artist online.
To keep up with the Froyd's eye view of arts and culture in Denver, "like" my fan page on Facebook.