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The fashion industry has few constants, but ROCKMOUNT RANCH WEAR has forged a unique brand statement with core Western and high fashion. A true Western icon, ROCKMOUNT introduced the first western shirts with snaps, helped popularize Western wear as legitimate American fashion through out the US and abroad. ROCKMOUNT'S signature look, the longest production shirt design in America, is in the permanent collection of the Smithsonian Institution. Increasingly, more major recording artists buy and wear ROCKMOUNT. These Western, Rock and Rockabilly stars wear it by choice, not as paid endorsements. ROCKMOUNT appears in dozens of films spanning Elvis classics to present day. Robert Redford, Meg Ryan, Dennis Quaid, Aidan Quinn, Nicholas Cage, Kiefer Sutherland, Woody Harrelson have all worn Rockmount.