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Wheat Ridge Cyclery began as a one-man business run by Eugene Kiefel in 1973; over the years, the business has grown into a cycling shop with over 1,000 bicycles in stock. Eugene’s son, Ron, and twelve other certified bicycle fitters run the shop today, and will give you plenty of free advice about what kind of bike you might need. You can even take a bike out for a test ride before handing over your credit card.
At Wheat Ridge Cyclery, we are dedicated to the sport of cycling and all it encompasses. Our devotion to cycling shines through in our commitment to providing complete customer satisfaction through unparalleled service, expert advice and a unique bicycle shopping experience. The moment you walk through the WRC doors, you feel the cycling passion. Whether you’re new to the sport or have decades of experience, you’ll find all the proper guidance, knowledge, accessories, clothing and finest bicycle brands under one roof. We offer a vast selection of state-of-the-art products coupled with over 200 combined years of industry expertise, custom fitting, unequalled mechanical prowess and a genuine caring smile for all who visit. Come in and experience the Wheat Ridge Cyclery advantage today.