While many marijuana studies focus on the general public, most of the people surveyed for a just-released report by the Cannabis Consumers Coalition were regular users who consume cannabis at least once a day. Although the CCC respondents weren't all from Colorado, 73 percent of them reported living in states where marijuana is legal in one form or another.
Even so, the study found that many of them are still buying their pot the old-fashioned way.
Fewer than 12 percent of the respondents said they bought their marijuana from a recreational dispensary, while nearly 46 percent said they still buy off the black market. Many of them rely on medical marijuana or their own plants: 23 percent reported frequenting medical dispensaries, and nearly 15 percent grew their own.
Larisa Bolivar noted in her report on the study. "Other reasons for black-market activity can be attributed to prohibition in surrounding states and municipalities and slow adaptation of regulations and business ramp-up time."
Over 84 percent of those studied reported using marijuana once or more per day; nearly 94 percent use it at least once a week. All of that consumption can lead to quite the pot budget: Nearly 75 percent of respondents said they pay $100 or more per month for cannabis products, while over 20 percent said they spend a whopping $300 or more per month.
Those big expenses could be the result of higher tolerances. According to the study, more than 63 percent of participants have used cannabis for over ten years, and more than 82 percent have used it for at least five.
"We found that there is a narrower gap between male and female cannabis consumers than previously reported," she wrote. "With so many female cannabis consumers and business leaders, businesses need to ensure that their marketing strategies appeal to women."
According to a 2015 study by Marijuana Business Daily, 36 percent of executive positions in the U.S. marijuana industry were held by women.
"Cannabis use is becoming more mainstream. States with legal cannabis programs are now the majority, and the majority of Americans now support cannabis legalization," Bolivar concluded in her report on the study. "Many people consume cannabis regularly, and demographics show that these people are contributing members of society and are not negligible."