Advertising

Village Voice Media Ranked In The Top 10 Newspaper Websites In America

Westword.com offers:

•  The most comprehensive restaurant and entertainment listings
•  Exclusive music reviews, articles and interviews
•  Over 600,000 unique visitors per month
•  Over 3.5 million page views per month
•  Breaking news
•  Denver – lifestyle coverage
•  Photo slideshows
•  Video reporting
•  Hourly classified ad updates

 Westword.com Blogs:

•  Café Society - food
•  Backbeat Online - music
•  The Latest Word - news
•  Show & Tel - art, fashion and culture

Online Ad Index
All display ads running in Westword’s print edition can be found on the westword.com Online Ad Index each week. Initially there will be no charge for this.

Online Display Ad W/Hotlink
Make your ad hot with a direct link to your website. Paid links will be listed at the top of each section alphabetically, followed by the rest of the ads. Click on “view ad” then click anywhere on the ad pop up to click to your website directly.

Ad Index Tower
These special towers provide quick links to your print ads and your website.

Restaurant Tower Locations: On right side of all restaurant, movies & best of pages.

Club Tower Locations: On right side of all entertainment, music and promotions pages.

Tower Sponsorship
Your company logo is prominently placed in the Ad Index Tower and will receive up to 100,000 weekly page views with a direct link to your website. (One sponsorship per tower type)

Sponsorship Fee: $50 per week

Westword promotes the Ad Index with aggressive online and print campaigns with over 3 million monthly page views and ongoing weekly print ads in Westword to ensure maximum results.

Ad Index Flipper

Voice Deal of the Day is a web-based business model whereby a single product or service is
offered for sale at a heavily discounted price for a period of no less than 24 hours.

Guidelines
• Deal must be approved by Westword
• Discount must be 50% off or more
• Price with discount can not exceed $40
• Must be best deal available in marketplace
• Must have completed contract, exhibit A (deal details/art) & exhibit B (W9)
to be scheduled
• Client can not participate in another Deal of the Day program for 45 days before or
after participating in the Voice Deal of the Day

Daily Marketing
• 1 exclusive email blast to Deal of the Day subscribers (pictured)
• 24 hour deal exposure online (Friday deal may be extended up to 72 hours)
• 5,000 web impressions on Westword.com
• Deal specific targeted advertising on Facebook
• Social media posts on our various twitter and facebook accounts

Redemption (2 0ptions)
• Cash redemption (50% of sales)
• Advertising redemption (150% of the advertisers share toward advertising across any
Westword platforms)

Send dates & times
Monday-Friday at 5am

Each one of Westword’s Email Blasts are double opt-in and are made up of unique subscriber lists, specific to the category of the email.  This targeted approach ensures that the people receiving your message really want it.

View Sample Newsletters

Weekly Promotional Newsletter

Sent to 26,000 subscribers each week. For those who want to know about Denver entertainment & exclusive offers from Westword.

Weekly Dining Newsletter – Café Bites

Sent to 5,000 subscribers each week. The week's top local food news and events, plus interviews with chefs and restaurant owners, dining tips, and a peek at our print review.

Weekly Events Newsletter – The Weekly Fix

Sent to over 3,000 subscribers each week. What's happening in town. From underground club nights to the biggest outdoor festivals, our top picks for the week's best events will always keep you in on the action.

Weekly Editorial Newsletter

Sent to 12,000 subscribers each week. Our weekly feature stories, movie reviews, calendar picks and more - minus the newsprint and sent directly to your inbox.

Weekly Music Newsletter

Sent to 7.800 subscribers. Keep your thumb on the local music scene with music features, additional online music listings and show picks. We'll also send special ticket offers and music promotions available only to our Music Newsletter subscribers.

Exclusive Newsletter

Sent to 26,000 subscribers.  Register to win exclusive giveaways from one of Westword’s advertisers.

Toke of the Town Newsletter

Sent every other week. Get general news information about medical marijuana developments, Q&As with dispensary owners/doctors/experts, and general information about dispensary openings/closings/new product lines/new strains.

Best of Denver® Winner Newsletter

Promotional offers and announcements ONLY from current and past Best of Denver ® winners.

Westword.Com - The Most Comprehensive Arts/Entertainment/Lifestyle Resource on the Web

• Exclusive Music and Restaurant Reviews, Articles & Interviews
• Calendar/Event Listings
• Restaurant Guide
• Slide Shows
• Promotions & Free Stuff Giveaway
• News, Music, Food & Outdoor Blogs

Your web banner advertising buy will include:

• Visitors to westword.com

• Visitors from the Denver DMA (Designated Market Area) to the Village Voice Media family of web sites.

 
Research has shown:

• The most effective promotion for a web site is to be visible where the target audience is located.
• A web site greeting its visitors based on their location or displaying relevant offers, depending on their location, is sure to generate more clicks and garner a higher conversion rate.

Benefits of Geo-Targeting:

• Online businesses can present targeted ad content to the user based on his/her physical location.
• Allows businesses to target relevant local consumers and realize maximum return on investment.
• Plays a vital role in creating a level playing field for both small and large businesses. Small businesses with a local flavor (and smaller budgets) can achieve greater results with geo-targeted ad buys.
• No additional charges to geo-target on our sites - our only goal is to maximize return for advertisers.

TEXT ALERTS

Target your message directly to consumers via Westword Text Alerts.

Estimated Subscriber Numbers:

•  Clubs: 2,184
•  Food: 1,761
•  Film: 1,524
•  Insider: 2,410
•  Music: 2,548

Benefits:

•  Immediate call to action
•  Reaches consumers on the go
•  Consumers can refer back for multiple impressions
•  84% of Americans say wireless is their communication tool of choice
•  Consumers have already expressed an interest in receiving your information
•  A typical mobile subscriber sends/receives 357 test messages a month, compared to 204 phone calls. 

Why Utilize Westword Food Text Alerts:

•  Reach the spontaneous active Denverite
•  Align yourself with food writers Lori Midson and Patty Calhoun
•  Promote Upcoming events, specials, menu changes, etc.

Use Text Alerts to: 

•  Drive Traffic to your event/venue/store
•  Promote exclusive sales
•  Offer discount cover charges
•  Capture the attention of club goers while they are already out
•  Advertise pre-sale offers
•  Boost concert ticket sales
•  Promote VIP events

To sign up for the Westword Text Alerts:

•  Clubs: Text the word WWclub to 61721
•  Food: Text the word WWfood to 61721
•  Film: Text the word WWfilm to 61721
•  Insider: Text the word WWinsider to 61721
•  Music: Text the word WWmusic to 61721

Message and data rates may apply. To opt out at anytime, reply STOP to 61721. For help, text HELP to 61721, call 1-877-291-1751 or email info@phaz2.com. View our privacy policy.

WESTWORD MOBILE

The growth of these mobile sites has increased consumer use of smartphones, which expects to account for 45.5% of all mobile phone sales in 2013, up from just over 9% in 2008.

• The way users have embraced smartphones, especially the iPhone, coupled with a rise in flat-rate data plan pricing, signals that a fundamental change is underway in how consumers interact with high-end devices.

•  Our mobile-friendly site has seen great growth as we continue to add new features, and is now up  to 56,000 page views per month in January 2010

•  Our growth in social media, particularly Twitter, has helped with the rise in mobile page views, and will continue to do so.

Available Positions:
All spots are fixed positions. Pricing based per month. (Minimum 2 months)

•  Top $600/month
•  Bottom $300/month
•  Both for $800/month.

Pricing good through May 2010

UrbanSpoon.com is a leading online local restaurant guide that aggregates restaurant reviews from across the web, from newspapers, professional food critics to bloggers and diners. Available online or via its popular iPhone application, Urbanspoon provides reviews for restaurants throughout the United States, Canada, the United Kingdom and Australia.

Denver Data:

•  Unique Visitors – 48,000 per month
•  Monthly Page Views – 190,000
•  Age 18-49 74%
•  Household Income 60K+ 58%

Why Urbanspoon? Urbanspoon presents reviews not just by users, but also pulls together the opinions of trusted local sources - reviews from newspaper critics and food bloggers - to help diners find a great place to eat.

Site Features:

• Voting system allows users to vote on restaurants and leave comments - creating their own reviews.
• Restaurant Slot Machine helps you pick a restaurant when you can’t decide where to eat.
• City at Night shows each of Denver’s 6,783 restaurants as a point on the map.
• Dinner and a Movie lets you choose a movie theater, then shows you a list of near by restaurants.
• Round Table allows you to personalize your homepage and compile a buddy list, to compare favorite places with your friends.
• Talk of Town tracks the hot new restaurant openings in the city.

Minimum Investment: 10,000 impressions per week (minimum 13 weeks) Combination of skyscraper & rectangle ads only.

•  13x - $11cpm
•  26x- $10cpm

CheckOutMyInk.com is a free tattoo-centric, community-driven web site that offers the world a chance to stock, share and flaunt their tattoos.

•  Over 131,000 page impressions and over 8,000 visits each month from the Denver Direct Market Area
•  Traffic sources: 60% search engines
•  21% referring sites
•  19% direct

Rates for all Sizes:

•  4x - $15 cpm
•  8x - $13 cpm
•  13x - $11 cpm
•  26x - $10 cpm

Minimum 4-week investment for all advertisers.
Minimum investment: 10,000 impressions per week