3OH!3 is the Place to Be
Looks like the 3OH!3 homies are proving to be hotter than July. On the heels of being pimped on the front page of MySpace a few weeks ago, followed by an insanely successful stint on the Denver stop of this year's Warped Tour (check out footage from that gig after the jump), Nathaniel Motte and Sean Foreman are straight killing it. Want, the act's Photo Finish debut, which dropped yesterday, just three months after the pair signed with the imprint, has already claimed the fifteenth spot on iTunes album chart and number five on the alternative chart -- pretty astounding for a brand new act on a relative upstart of a label. (Granted, Photo Finish is under the Atlantic umbrella, but still.)
I've said this before, but it bears repeating, if for no other reason than because it's unbelievable to me how much this group's music is resonating outside of Denver/Boulder: On paper, 3OH!3 should just be a regional grassroots phenomenon with limited national appeal. As it turns out, though, as evidenced by the group's ridiculous MySpace numbers (nearly four million profile views and over 50,000 plays per day), the outfit has clearly hit a sweet spot with the Warped nation. Those who've been following the act locally shouldn't be too surprised. I mean, we saw glimpses of what was to come last year at Invesco during Warped. Not to mention, the guys have been telling us all along that they had this shit on lock. -- Dave Herrera
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