You have to admire the 3OH!3 dudes. Say what you will about the guys, about their lyrics being trite or the music being disposable electro pop, as some critics contend. While those points are debatable, you can't argue with the fact that the fellas have their sound and shtick down cold, which consistently makes them stand out from their peers.
Exhibit A: The brand new "Double Vision" video. Take a gander below. Similar to their music, the boys work within a static, unwieldy framework -- in this case, a rigid two-dimensional web page -- and flesh it out with color and vibrancy, all while pulling back the curtain making it obvious that tongue is firmly in cheek. Probably the act's best video yet.
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After you watch the video above, check out this behind the scenes clip with Sean Foreman and Nat Motte on the set with director Evan Bernard (Moby, Green Day) as the three discuss the concept, the production and offer a peek into the process.