Over the weekend, M.c. Subcon dropped a pair of new videos, the one, a Drumond West-directed video for "If I Never Make It," and the other, a the short clip for "Escape" featuring Subcon and the master rapper Kam Moye (aka Supastition). Click through to watch both videos.
Beginning with "Escape," the imagery is very cool and kind of reminiscent of Reflection Eternal's video for "Back Again." Kam is a rapping beast and really sets it off with his rhythmic flow over the piano/808 driven beat, while Subcon comes in with his verses about working hard and using the music as escape. At less than two minutes, the joint gets to the point pretty quickly with determined raps and cool visuals, a mix of still photography and illustrations.
Click through for "If I Never Make It"
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
"If I Never Make It," meanwhile, is a little different and gives a more cinematic feel, and West takes his time on the directing front, allowing for slower, more performance-based shots of Subcon mobbing through Denver. The MC gives a real representation of the indie movement as it exists these days: You rise, you grind, repeat.
M.c. Subcon has a laid back flow but uses his words at the right intervals and spaces that allow for the production to really present the concept of this video. He is seen here taping posters to poles throughout the city, walking through alleys and crossing bridges, using the action shots to further describe his point.
The beat breakdown and horn follow up as the video changes from black and white to the color shots of the live performance is just great. Likewise, the transitions are easy to follow and feels almost triumphant when Subcon takes the mike.
Several cameos in this joint include Michael 'Ill Seven' Acuna from Isolated Generation, and DJ Cavem Moetavation behind the decks and representing with the old school boom box.