Beatport's new Baseware Distribution aims to spread electronic music to the masses
Late last month, Beatport announced its newest venture, Baseware Distribution, a service geared toward helping the electronic musicians who already use Beatport to get their music to more outlets, including iTunes, Spotify, Rdio and Stompy.
"The goal is to help empower artists to reach their market," says Beatport's Tyler Jensen. "It's to further help artists get their music out there." This new function will help artists do just that by pulling their already existent content from Beatport and pushing it elsewhere. While Baseware Distribution is a separate web portal, it will integrate with Beatport and, most important, have a software tool set to allow musicians and label partners to review sales and manage their music. Ken Parks, the Chief Content Officer of Spotify, is thrilled to bring Beatport's library to the streaming service. "Beatport represents some of the finest electronic dance music, artists and labels in the world," he writes. "So we're thrilled to partner with Baseware to be able to offer this exceptional content to Spotify's millions of users all over the world." From the musician's point of view, it looks like the same easy implementation of content seeding for electronic music that bands using the likes of IOTA or CDBaby have had for a while, but with the added bonus of being able to actually choose which services get the songs. No date has been announced yet for the first big push, but according to Jensen, the service should be propagating tracks any day now.
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