Five WTF examples of marketing at SXSW
WHEN ALL ELSE FAILS, WHY NOT JACK AN ENTIRE BUILDING? This stage is hyping the new "Jacked" Doritos, which are apparently 40 percent bigger in size and thickness than regular Doritos. Really, was the size and thickness of Doritos a problem before? Yeah, I tried the new Enchilada Supreme flavor, and I felt violated by its boldness. Best overheard of the day: "I know the guy who invented Doritos. You're not gonna let me in?"
WHY, YES, THESE PEOPLE ARE PRACTICALLY NAKED Let's follow that up with these folks hawking CoolSculpting, a "procedure" that freezes and eliminates fat cells. Is it dangerous? Do body-image issues really need to be brought up during a music festival where people are subsisting on tacos and beer? Who cares, these people are practically naked!
WHAT BETTER TIME TO PRESS THE FLESH Hey, kids! It's Fleshy, your friendly neighborhood Fleshlight! Y'know, just in case you want a sex toy during the festival. As I was taking this photo, a kid behind me asked his mom if he could take a picture with the Fleshlight, and I died a little. (Side note: Seeing the guy take off his Fleshlight costume was actually grosser than thinking about a Fleshlight.)
JUST JOCKEYING FOR POLE POSITION, IS ALL When all else fails, just put your shit over other people's shit. It's the American way.
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