Is it a joke? Maybe, but the guy is incredibly deadpan if it is -- maybe we just don't get the Ukrainian sense of humor. It is a funny song regardless of intent. And we're sure with Timabland behind it ... it would still tank on the radio. Because despite the name "Broken Heart," this is not your typical saccharine, sad-bastard singer-songwriter bullshit and the method he opts for to forget his broken heart is not exactly radio friendly. But he does offer one piece of advice all singer-songwriters (and everyone else) can benefit from before he launches into the song -- use reverb, because without reverb, "all songs sound like shit."