How Colorado Gives Day Impacted Music Nonprofits, By the Numbers
The SpokesBUZZ team poses with their Colorado Gives Day posters in Fort Collins.
On Colorado Gives Day, consumers are encouraged to log off Amazon.com and support their favorite local non-profit through an online donation. Landing right before the holidays, the fundraising day is organized to end off the financial year on a high note.
Here in Denver, there are almost a dozen major non-profit organizations supporting the local music scene. And all of them were fundraising hard this week. We caught up with them to see how their Colorado Gives Day campaign turned out.
Colorado Music Festival & Center for Musical Arts 131 total gifts, up fourteen percent from last year. 60 percent total increase in dollars raised over last year.
"Our campaign was about supporting our organization's work in general: Supporting music in Boulder County, from classes, financial aid and instrument rentals to performance opportunities and the renowned Colorado Music Festival summer performance series," says Marketing and Public Relations Director Cindy Sewell Hohman. "[Colorado Give Day] provides a communication platform for all nonprofits to amplify their message, which is especially important for smaller organizations. It raises awareness and focuses year-end giving across the state; creates an incentive to donate at a specific time...often, donors have an 'I'll get to it sometime...' perspective; Colorado Gives Day helps to focus giving and generate income at a time when it is most needed."
Colorado Symphony 500 donations, up 50 percent from last year.
"Our musicians are selfless; they have in the past sacrificed greatly to ensure that this beautiful music plays on for Colorado. In continuing this tradition, we established 100% participation by all staff and musicians in donating to the CSO on Colorado Gives Day," said Jackson Stevens, Individual Giving director. "Our campaign was all about having community members join us in supporting the music we all love, and supporting what this art form can do for children as they climb up K-12, and for our adults in washing off the dust from everyday life."
CPR/Open Air $181,726 from 1,345 donors, up about a 42 percent from last year.
"For CPR, Colorado Gives Day gives us the opportunity to reach out to our listeners and enlist their support to help us continue to strengthen our mission," says Jim East, CPR Vice President of Development. "Listener support makes what we do possible and Colorado Gives Day is another platform to further our relationship with them, enabling us to provide more news and music content to the Colorado community."
KUVO Jazz Radio $135,000 raised in total for the Rocky Mountain PBS family as of 4 p.m. on Colorado Gives Day.
"We hope that the community will rally with us to keep Jazz alive. Most music programs in schools don't emphasize jazz," says Tina Cartagena, Chief Development Officer. "KUVO is helping fill that gap, and making it easier for youth to be exposed to America's music."
SpokesBUZZ This was SpokesBUZZ's first year participating.
"We're pretty happy to see that a wide range of people, including first-time donors, musicians, board members, and music community members from our city and outside our city are giving and sharing the SpokesBUZZ giving link. And now that the profile is set up we can continue to use it as a point of reference all year round," says Julie Sutter, SpokesBUZZ Director of Marketing. SpokesBUZZ had a giving party hosted by Illegal Pete's Fort Collins. "We at SpokesBUZZ really appreciate that Illegal Pete's sought to champion the cause of local music. They rule."
Swallow Hill Fifteen percent of the year's total donations came on Colorado Gives Day.
"Each year, Colorado Gives Day is a part of our larger Year-End Giving Campaign, which supports all of our programming - concerts, music classes, and outreach programming in our local community," says Lindsay Taylor, Swallowhill Associate Marketing Director. "Colorado Gives Day brings philanthropy to the forefront of the community's mind and encourages giving to local organizations that directly impact our community."
Youth On Record 137 donors gave $21,000, up from $14,000 last year.
"Youth on Record's campaign is about musicians and the larger music community. We want to give local musicians an opportunity to make an impact as a group," says YOR Executive Director Jami Duffy. "So, we challenge them to contribute to the next generation of young artists by donating to Youth on Record, and ask them to encourage their fans to do the same."
Illegal Pete's and DaVita Health Care Partner matched gifts from donors. Illegal Pete's also had a donor appreciation party at all of the Colorado locations. "Other supporters of the Colorado Gives Day effort for Youth on Record include Denver's Underground Music Showcase and 7S Management," says Duffy. "Colorado Gives Day is not only an important day for nonprofits, but also for the Colorado donor community. It's been really wonderful to see how many people post on social media - with pride - which nonprofits they supported and why. As opposed to something like election day, which divides communities - CO givesday brings people together to address the most pressing issues of our time. And that's what makes it so valuable."