Joshua Radin walked away from Columbia Records to make music on his own terms
Joshua Radin never intended to become a musician, at least not outside of the confines of his personal life, where he always quested for new ways to artistically express himself. Painting and screenwriting had largely occupied these efforts until 2004, when friend and singer-songwriter Cary Brothers prodded him into recording a song called "Winter" in his bedroom. Radin says now he was just trying to deal with the breakup he was going through when he wrote those lyrics, but the experiment took on a life of its own once Brothers passed "Winter" on to Scrubs actor Zach Braff; a few months later, the song appeared on an episode of the hit sitcom.
Radin suddenly had a paying gig, a debut record called We Were Here and a long-term contract with Columbia. That's when life got complicated, much more complicated than he'd ever expected, which is how his sophomore album of confessional folk pop, released in September 2008, came to be called Simple Times.
"When the first record came out and made a little splash, going back to make the second record, there were a lot more cooks in the kitchen because of Columbia," Radin explains. "I made the record the way I wanted to make it with their money, but when I turned it in, they said, 'We want a big pop hit off of it, something to really drive the record with Top 20 radio.' That wasn't something I was really comfortable with, to try and do anything other than express what I was going through."
The album, as he saw it, was a collection of "journal entries" — love songs, arguments with friends, watching history be made in the 2008 presidential campaign. "Big pop hits" had no place on it. So in a shocking move, especially considering how most artists are striving to get major-label deals, Radin walked away from Columbia. "I gave them all their money back and put the record out on my own on an indie label," he says. The experience also helped him name the previously untitled track list. "For me, it really was about getting back to simpler times."
There's something reassuring about Radin's small rebellion against the status quo of the major-label system. He's not the first to tell corporate bigwigs to take a hike, but tales of artistic defiance like his usually spring from those with a lot more success and commercial leverage. It might sound utterly mad to many, but Joshua Radin would prefer to play songs he cares about than score big bank for playing ones that feel insincere.
"My whole life, I've just been trying to express myself in whatever medium I can," he explains. "Whether it was painting, writing screenplays, or now music. It's one of those things where you're just being an artist, as weird as that sounds. Just waking up every morning and creatively expressing what you're going through."
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