Minnesota's E-ticket bill, could pave the way for other states to follow
If you've ever had to deal with attempting to transfer an e-ticket purchase, there's good news coming from Minnesota. A ticket resale proposal has made its way to the Senate Judicial Committee in that state that will potentially change the way e-tickets are handled. Right now, e-tickets are non-transferable by any means and in many cases, require the credit card used to purchase the ticket at the venue as proof of purchase. This bill could change all that.
Currently, once you buy an e-ticket, you are the only person who can use it at the venue. This means the $140 you spent on Springsteen tickets are only usable by you, so if you happen to get sick or decide suddenly you're not into the Boss, you can't resell them. If the new bill becomes law, it will transfer ownership to the ticketholder, meaning you can turn around and sell or give away the tickets if you chose to.
While the bill is essentially a good thing, giving consumers rights to do whatever they want with tickets, it's not all roses and rainbows. Detractors of the bill worry it will increase scalping. Of course, it's not likely it would be any worse than paper tickets scalping.
There are only a few venues here in town who use e-tickets, and none that we know of who use them exclusively, but as we push toward a paperless world, it's likely the popularity of e-tickets will be on the rise in the coming years. By solidifying the laws now, it may help prevent troubles down the line.
There is nothing currently on tap here in Colorado, but it's only a matter of time before we see a similar bill here in town. If digital rights management has taught us anything, it's that consumers don't like having their purchasers attached to their name or account. While details still need to be worked out in the Minnesota case, it's likely we'll see something similar happen here soon.
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