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Over the weekend: Weed Diamond, Green Typerwriters and Pacific Pride at hi-dive

Pacific Pride
Pacific Pride
A.H. Goldstein

Pacific Pride, Weed Diamond, Green Typewriters
November 27
hi-dive
What it was like:
Making the most of a menu of three or four chords.

The stark sounds of Pacific Pride's CD release show at the hi-dive on Friday seemed especially fitting this weekend. Following the sumptuousness and excess of the Thanksgiving holiday, all three bands offered fitting relief from the feeling of overindulgence, with sets marked by sparse chords, minimalistic instrumentation and straightforward lyrics. The simplicity worked for the headliners, as well as for supporting acts Weed Diamond and Green Typewriters. Each ensemble offered their own unique combination of bare elements -- Pacific Pride served up falsetto lyrics and finger-picked chunks of electric guitar chords; Weed Diamond doled out purposeful, hypnotic backbeats; and Blue Typewriters' set rode on the emotional power of Gioja Lacy's plaintive vocals. But even with these nuanced differences, a common theme was clear: None of the sets included any fancy frills or unnecessary ornamentation. Instead, it was direct and unapologetic club rock, distorted anthems characterized by simple structures and emotive delivery.


Over the weekend: Weed Diamond, Green Typerwriters and Pacific Pride at hi-dive

As the group premiered tunes from its new, self-titled release, the guys managed to strike an odd and unlikely balance. Even in the context of the dizzying, rapid-fire beats and heavy spates of distorted solos, Garcia managed to evoke moments of subtlety and emotion in his vocals and his guitar playing. The simplicity of some of the songs helped to maintain this delicate balance. While the band favored some unorthodox chord phrasings spelled out high on the guitar necks, the basic song structures stuck to well-worn formulas.

Still, the subtlety was all in the voicing. Garcia and the rest of the band made familiar patterns seem novel with innovative forms and the sheer emotion contained in the delivery. Pacific Pride, like the two bands before it, made the most of a simplistic approach. Instead of wallowing in the confines of three chords, the players made the tight format seem expansive and expressive.

CRITIC'S NOTEBOOK
Personal Bias:
My ear perked up when the drummers in both Pacific Pride and Weed Diamond opted for mallets in lieu of drum sticks. In both cases, the shift lent for a more grandiose and expansive sound.
Random Detail: The stage for Pacific Pride's set included old television set bearing the band's name, as well as random images and message. "2012" marked one of the screens.
By The Way: According to James Barone, Pacific Pride's name comes from a commercial fuel station, and not any loyalty to the west coast.


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