Editor's Note: Tickets went on sale at 10 a.m. this morning, Friday, March 4. As of 10:30 a.m., $40 early-bird tickets are sold out. Tickets are now $55.
We have a feeling you're going to like this, so hoist that PBR high: Pabst Blue Ribbon announced that an iteration of its music festival Project Pabst is coming to Denver on Saturday, May 21, and will feature hometown heroes Nathaniel Rateliff and the Night Sweats as the headliner.
The one-day festival, promoted by AEG, will be held on two outdoor stages on Larimer Street between 27th and 28th Avenues in the RiNo neighborhood, and features a bang-up lineup, including Grammy-nominated Aussie rocker Courtney Barnett, soul scorcher Charles Bradley and His Extraordinaires, Violent Femmes, Big K.R.I.T., FIDLAR, Baroness and more (listed below).
Besides the Saturday block party, Project Pabst will also feature club shows the Friday night before, including performances by Rocket From the Crypt, Pentagram, Red Fang, Dead Meadow and the Giraffes. These shows will be ticketed separately; more sale details will be available soon.
Tickets go on sale Friday, March 4, at 10 a.m. MST, with early-bird tickets starting at $40 while supplies last. When those tickets are sold, the price goes to $55. The festival opens at 12 p.m., with music starting at 1 p.m., and late-night shows will be announced soon. The event is 21 and up.
Project Pabst — which boasts a giant unicorn as a mascot — has its roots in Portland but decided to expand this year. According to Matt Slessler, national brand ambassador for PBR, the idea for the event stemmed from dissatisfaction with the vibe at other festivals: "We would go to festivals and always come away thinking, 'If only they had done this or had that.' We didn't want a VIP area, because in our mind everyone is equal. We wanted bands that we liked, we wanted it to be 21 and over, we wanted to incorporate art, lifestyle and heritage and all of these things that in our mind PBR represents. We were just blissfully ignorant enough to try it ourselves, and it worked! So with two years under our belts, we wanted to expand to a city that has been loyal to us all these years, and Denver was the slam-dunk unanimous choice."
Project Pabst will host versions of the festival in Portland, Atlanta and Philadelphia this year. You can find tickets and more information at denver.projectpabst.com.
Check out that unicorn-pus though.
Courtesy of Project Pabst
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Project Pabst Lineup:
Nathaniel Rateliff and the Night Sweats
Charles Bradley and His Extraordinaires